How We Work

CATALYST creative works with our clients side-by side, as a team—together as one cohesive unit—to get your small business results... via marketing campaigns that work, award-winning graphic design and client-attracting website design.

For each and every project we undertake, CATALYST creative utilizes a highly successful, proven, proprietary process.

This process combines:

Asking all of the right questions to extract the absolute best marketing approach for your small business.
Completely understanding your target market to develop the perfect marketing language that will attract more clients to your small business.
And creating marketing, graphic design and web design projects that are conceptually driven—meaning, there is always a purpose for everything we do, visually and creatively—to get results and position your small business over your competition.

CATALYST creative’s proprietary process has produced successful marketing, graphic design and web design solutions for our clients again and again and again.

“…the first ad you created generated a contract totaling $55,000…”

“Jeanna, I would like to take this opportunity to thank you for the professional work you have done for us these past few months. The ads you have created have been highly successful in generating new business.

In fact, the first ad you created generated a contract totaling $55,000 consisting of 26 couples traveling to Mexico for a couples retreat!!

I can’t express enough my appreciation for the success of our advertising resulting from your expertise. I look forward to a continued and successful relationship with you.”

Olga Hellweg — Global Travel International — Highlands Ranch, Colorado

Elements & Principles of How We Work

Our Purpose

CATALYST creative helps small businesses with the marketing, graphic design and web design of their business in a way that gets results, positions them as experts in their field and attracts more clients to their small business on a consistent basis.

Our number one purpose and mission is to help our clients stop struggling with their marketing and start attracting all the clients they want and can handle on a consistent basis.

Our clients have these issues in common:

They love what they do, but hate—or at least really dislike—marketing their small business.
Most have done marketing in the past, but the results were little or no response.
Most really struggle with having enough time to market their small business—they usually market in spurts—which doesn’t do much to attract clients consistently.
They have designed all of the marketing materials (logo, stationery, brochure, web site, etc...) for their small business themselves and they realize that in order to look professional, they need to work with professional designer to develop their image.
All of them have come to the place where they know they need help to get the results they desire and to stop struggling with the marketing, graphic design and web design of their small business.

We work with our clients in THREE main areas:

One: Creating an award-winning image for your small business. Your image is the foundation of your small business. Unless your small business has a highly professional and sophisticated image, you’ll look like everyone else. You won’t stand out and people won’t be attracted to do business with you. CATALYST creative will create an award-winning image for your small business that will position you as an expert in your field and attract clients to your services versus your competition.

Two: Developing a client-attracting website and marketing materials that generate a consistent stream of prospects. The website and marketing materials developed by CATALYST creative will give your prospects and web visitors all of the information they want and need to make the decision to work with you. They’ll know exactly how you can help them, how they will benefit and why they need to work with you versus your competition.

Three: Generating stellar results from marketing activities and campaigns. CATALYST creative will get you off of the chaotic, stressful rollercoaster of inconsistent marketing, inconsistent results and inconsistent income. The marketing activities and campaigns we develop for your small business will generate consistent results, consistent income, consistent clients and a consistent, profitable small business.

Our Guiding Beliefs

CATALYST creative works with our clients through THREE main elements:

Marketing
Graphic Design
Website Design

We believe that in order for a small business to be successful they MUST have all of these three elements. Without all three elements, success will be severely limited.

A great illustration of how CATALYST creative works with its clients is a triangle.

With ALL THREE elements in place—marketing, graphic design and website design—the triangle is balanced and secure. The triangle works and is successful.

When you operate with ALL THREE elements—the same will be true for your small business—your business will be balanced, secure and successful. This is how CATALYST creative generates stellar results for our clients.

Unfortunately, very, very few marketing, graphic design or website designers work with their clients in this manner.

Most other designers and marketing firms look like this...

Of course you can clearly see the gaping holes and that's the problem with most other designers and marketing firms you can work with. Most only focus on two—or worse—one element.

The result of only focusing on two or one element is: the triangle is no longer a triangle. It has no structure, no balance and it is no longer successful.

Why all THREE elements so important...

Marketing WITHOUT Graphic Design or Website Design
If you market your small business, but your businesses image is poorly designed, inconsistent, unprofessional or non-existent, your business will be seen as amateur—or worse yet—a “fly by night” operation. People WILL NOT take you seriously. In turn, you will either: not attract the type of clients you want or not attract enough clients to keep you in business.

Graphic Design or Website Design WITHOUT Marketing
If your businesses image is well executed, consistent and professionally designed, but you don’t know how to market your business correctly—in a way that attracts, rather than repels clients—you will have a hard time keeping your pipeline filled consistently and making your business profitable.

We bring ALL THREE elements together for our clients.

Marketing AND Graphic Design AND Website Design = RESULTS
By combining all THREE elements, our client’s business is positioned as the expert in their particular industry (graphic design), attracts a consistent stream of clients ready to work with them (marketing) and utilizes a client-attracting, marketing hub for their small business (website design). This allows our clients to do what they do best—service their clients—while their pipeline is consistently filled and their business is profitable.

These guiding beliefs and our THREE element approach is what makes CATALYST creative VERY unique.

“…Jeanna is at the top of all the other designers I have seen
and worked with.”

“I have worked with a lot of graphic designers. Most designers only design for their egos and make cool looking graphics that have nothing to do with conveying a marketing message. Unlike others, Jeanna Pool of CATALYST creative focuses on getting the message across. She designs so her work will make an impact and a profit. She doesn’t do “pretty pictures”. Her design never gets in the way of the marketing message, it always supports it. Jeanna is at the top of all the other designers I have seen and worked with.”

Ted Walker — The Pressroom — Denver, Colorado

Our Uniqueness

When you are looking for someone to help you with the marketing, graphic design and web design of your small business, there are basically three options…

Option One
Work with a marketing consultant or marketing firm. Chances are, they can do a good job with your marketing, but they probably don’t know much about how graphic design and your image will position you as an expert in your field and differentiate your business from all of your competition.

Option Two
Work with an individual graphic designer, graphic design firm or website designer. Chances are, they can do a good job with the graphic design of your small business, but they probably don’t know much about marketing your small business in a way that will actually work and attract clients consistently.

Option Three
Work with CATALYST creative. We focus on and combine all THREE elements of marketing, graphic design and website design to attract clients and get results. You don’t just get marketing results. You don’t just get graphic design results. You don't just get website design results. You get results from ALL THREE—making your business more successful and profitable at attracting all the clients you want and can handle.

The fact that we get results by focusing on ALL THREE areas—marketing, graphic design and website design makes CATALYST creative VERY different from the other options available.

Our Approach

We combine successful marketing, graphic design and website design that gets stellar results for our clients.

Marketing
There are a lot of ways to market a small business. Most of them simply don’t work. Most small business owners market their businesses in a way that repels—rather than attracts—potential clients.

We market our client’s businesses with what we call Attraction Marketing™. Meaning the marketing we conduct for our clients—whether it be the way we position our clients, write about their small business or construct their marketing messages—attract potential clients to their small business, rather than repelling them.

Attraction Marketing™ works by answering the prospects burning questions of: “so what?”, “what’s in it for me?”, “why should I listen to this business?”, “does this business understand my problem? ”, etc…

Attraction Marketing™ also works by easing prospects fears, suspicions and apprehensions about: “will this really work?”, “is this the best business to work with?”, “will I get ripped off? ”, “is this a good way to spend my money?”, etc…

If you don’t answer these questions and ease these fears—immediately—you are fighting an uphill battle.

One last point about Attraction Marketing™…if you market your business based on “years of experience”, “years in business”, “great customer service”, “your degree or qualifications”, “being #1”, “being the best” and many other ways that focus on you first—you are most definitely repelling potential clients.

Graphic Design
The absolute foundation of your businesses success is your businesses image.

The cold hard truth is, you never get a second chance to make a first impression. When you are trying to attract clients consistently to your small business, you cannot afford for your businesses image to look sloppy, thrown together, inconsistent or unprofessional.

If your image looks this way, you probably don’t realize how much damage you’re doing to your small business. Essentially, you are creating a sub-par first impression that will be burned into the mind of potential clients forever.

An expertly designed, successful and professional image gives your prospects and clients absolute confidence that you know what you are doing. It positions you as the true professional and expert in your industry. And it will communicate that you are worth what you charge for your services.

CATALYST creative creates graphic design materials that are professional, conceptually driven and results oriented to give your small business the image it needs to attract all the clients you want and can handle and will position your small business over your competition.

Website Design
Your website should be the hub of your small business marketing. A successful, effective website is one that builds a complete case for your services and motivates potential clients to pick-up the phone and learn more about you—it warms prospects up to your services and shortens your sales cycle considerably.

Having an effective, client-attracting website for your small business is imperative.

Unfortunately, most small business websites do nothing to convert prospects into paying clients. Most give extremely limited information and fail to convince prospects that the small business they are considering is the right one to hire.

Websites designed by CATALYST creative are different. We design comprehensive websites that are complete marketing hubs for your small business. Your website will attract qualified prospects consistently and give those prospects all of the information they want and need to make the decision to work with you.

Our websites are very professional, attractively designed, easy to find in the search engines and contain a wealth of information that your prospects are looking for—exactly how you can solve their problems and why they should hire you versus your competition.

“…The marketing materials created by CATALYST creative
are fantastic.”

“CATALYST creative gave me big business quality with my small business budget in mind. I am completely satisfied with the superb professionalism and creativity I received. The marketing materials created by CATALYST creative are fantastic.”

Cary Aplin — Advantage Coaching — Parker, Colorado

CATALYST creative combines successful marketing, excellent graphic design and client-attracting website design to give your small business stellar results, a highly professional image and unlimited potential to attract all the clients you want and can handle consistently.

Explore how CATALYST creative can help you attract more clients on a consistent basis. Call 303.380.9100 to schedule your FREE 30-minute initial consultation.

Jeanna Pool
President
CATALYST creative, inc.

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