Services
to Help Your Small Business
CATALYST creative offers many services to help you with the
marketing, graphic design and web design of your small business.
The first step in working with CATALYST creative is to email
me or call 303.380.9100. We’ll
schedule a FREE 30-minute initial consultation (face-to-face or on
the phone) to explore exactly how CATALYST creative can help you.
We’ll also discuss the complete details and pricing of the service
or services that are the best fit to help you attract more clients
on a consistent basis.
The following are the main services offered by CATALYST creative:
Marketing Report Card™
Website Report Card™
Marketing One-on-One Coaching & Support
Marketing Plan & Marketing Strategy Development
Logo & Stationery Design
Marketing Materials Design
Direct Mail Campaign Development
Website Development
The Ultimate Marketing & Graphic Design Program
for Small Businesses™
Marketing Workshops
Speaking Engagements
Marketing Report Card™
How successful is your marketing? If you’re
not getting the results you desire, do you know what changes need
to be made? With all of the marketing options available, do you know
what area to focus on first and how to prioritize your efforts?
If you want to know exactly how you’re doing with
all of the marketing activities for your small business,
The Marketing Report Card ™ is for you.
The Marketing Report Card™ is a comprehensive evaluation
of all of your marketing activities. Every area of marketing
your small business will be evaluated and given a grade—from
how well you have truly defined your target market, to how consistently
you present your image, to how well you are communicating your services
in a way that will actually attract clients to your business…The
Marketing Report Card ™ covers it all.
You’ll know exactly what’s working and what’s
not and you’ll be able to make the necessary changes
to your marketing activities that will improve your results. Plus—something
that makes The Marketing Report Card™ very unique—is your
Report Card will include the top 3 marketing priorities that you should
focus on first, before you move on to other marketing activities—you’ll
know exactly where to focus your efforts amidst all of the choices
available to you.
The results: The Marketing Report Card™ is
the detailed information you need to evaluate and prioritize all of
the marketing activities for your small business, to ensure your efforts
yield more clients and better results.
For pricing or more information, please email
me or call 303.380.9100.
(top of page)
“The minute I sat down with Jeanna for my businesses Marketing
Report Card™, I knew immediately that Jeanna really knows what
she’s talking about. Jeanna asked so many honest questions that
really made me think long and hard about my business. Some of the
questions I had never even thought of. During this process, you really
have to be truthful and take a hard look at where you are. You can’t
get away with anything—which is great because you really know
where you stand. You’re not just fibbing your way through, pretending
everything is great, you know what needs to be changed. The completed
report I received was very informative and it was easy to digest and
handle. Now I know exactly where I need to get to work.”
Tim Hancock — Kennedy Hancock Realty —
Denver, Colorado
Website Report Card™
Are you unhappy with your website? Is it just sitting
there, failing to attract new clients? Do you feel like your website
isn’t working and needs an overhaul, but you just don’t
know what to fix or where to begin? Are you in the beginning stages
of developing your website and want to make sure you get it right
the first time and not waste precious time or money?
If you answered yes to any of these questions, then The Website
Report Card™ is for you.
A successful, client attracting, website has 20-25
core elements that must be in place for the site to attract
clients and convert visitors into new business.
If your website does not have these 20-25 core elements in
place or if they are poorly developed and incomplete, then
your website will simply be something you’ve spent 100’s
of hours and thousands of dollars on that’s inadequate at attracting
clients and converting visitors into new business.
The Website Report Card™ is comprehensive evaluation
of your entire website based on the 20-25 core elements needed
for success. I comb through your website evaluating each element,
then in a compiled 20+ page report, I give you very specific feedback
and a grade on each core elements effectiveness.
You will know exactly what is working and what is not.
You’ll be able to take all of the comprehensive information
included in your Report Card and make the necessary changes to your
website.
The results: The Website Report Card™ is the
detailed information you need to turn your failing website into a
client attracting, marketing magnet for your small business.
Looking to have your website designed or given an overhaul?
Click here to jump
to our Website Development service.
For pricing or more information, please email
me or call 303.380.9100.
(top of page)
Marketing One-on-One Coaching & Support
I no longer offer one-on-one coaching and support. ALL marketing
coaching and support is offered through my 12-week Marketing Mentoring
Groups program. Click
here for complete details.
(top of page)
Marketing Plan & Marketing Strategy
Development
When you hear the word Marketing Plan do you immediately
think of a 50-page-jargon-laden-mumbo-jumbo-would-take-an-astrophysisist-to
figure-out-waste-of-time? Most small business owners cringe at the
thought of developing a marketing plan for their small business.
It’s unfortunate that the Marketing Plan is usually
seen as being nothing more than a confusing, pointless exercise
for attracting new business.
There are a ton of web sites out there that tout free marketing plans
and marketing plan software. But, very few of these “resources”
actually help you map out a marketing strategy that you’ll use
and will work for attracting clients.
Marketing Plan and Marketing Strategy Development from CATALYST
creative is different.
You won’t be bombarded with big, technical, jargon
that’s impossible to understand and has noting to do
with the real-world situation of your small business. You won’t
be given a list of worthless ideas and tips that you’d never
even think of adopting to market your small business. You won’t
get a so-called “plan” that you’ll simply put on
a shelf or stick in a drawer and forget about a week later.
With the Marketing Plan and Marketing Strategy Development
from CATALYST creative, you will get is a real world solution to marketing
your small business effectively. You’ll get a plan
that’s a comprehensive, easy to understand road map that’s
specifically tailored to your small businesses situation. You’ll
get a plan that will guide you step-by-step through all of the marketing
activities and strategies you need to ensure your marketing success.
The Marketing Plan and Marketing Strategy Development is
based on proven, real-word solutions, not hype, theory or philosophy.
You’ll be able to take your finished plan and strategies and
get right to work attracting more clients on a consistent basis.
And, unlike all of the marketing plan “resources”
you can find on the Internet, the Marketing Plan and Marketing
Strategy Development from CATLYST creative comes with two follow-up
coaching sessions. Once you receive your finished plan and strategies,
we will discuss your plan of action and make sure you’re following-through
with your marketing activities so you’ll get the results you
desire.
For complete details and pricing information, please
email me
or call 303.380.9100.
(top of page)
“We don’t look for or need design for design’s
sake. We need graphic design that communicates and helps to reinforce
our clients’ messages…and that’s what we have found
in CATALYST creative. And that is why we will continue to work with
CATALYST creative.”
Judy Forbes — Tailwinds Marketing
— Denver, Colorado
Logo & Stationery Design
Your logo is the face of your small business. Your
logo is the first impression that everyone sees and judges you by.
Your logo will either say you’re an expert who is a professional
and worth the price you charge for your services, or it will say you’re
an amateur who doesn’t really care what you look like and not
worth the time.
Your logo is absolutely THAT important.
A logo graphically and visually represents the core values
of an organization. It is the face and personality of your
small business—told in a small and powerful image. A logo has
to convey a lot, while being simple, unique, timeless and memorable.
Putting together a piece of clip art with a trendy font is
NOT a logo—it’s a “cute” little graphic.
Most people (and unfortunately some graphic designers who
sell logos for $99 on the Internet) think that creating a
logo is as simple as putting a font together with a graphic of some
kind and calling it done, but that is so NOT the case.
When CATALYST creative designs the logo and stationery for
your small business you’ll have the strong, professional
foundation to build your entire small businesses image upon. Your
logo will convey the professional image you need to position your
business over your competition. Your logo will visually tell your
target market the values, commitment, principles and ideals that your
small business stands for.
CATALYST creative uses a proven, proprietary system to develop
logos for our clients. This system generates successful,
powerful, award-winning solutions time and time and time again.
We have won over 20 top industry awards for logo & stationery
design. (See the News
/ Awards section of this site).
Don’t let just anyone create the most important piece
of your small businesses image, hire the best. It is well
worth the investment.
To download a sample sheet (PDF format) of some of the logos
CATALYST creative has designed, click
here.
For complete details and pricing information, please
email me
or call 303.380.9100.
(top of page)
“Logos are difficult. A logo is the face of a business for
years to come. CATALYST creative developed a fantastic logo that captured
the spirit of our business and gave us the public face we needed.”
Doyle Albee — Prufrock’s
Coffee — Boulder, Colorado
Marketing Materials Design
Marketing materials—brochures, catalogs, sales sheets,
presentation materials, etc.—for your small business
are VERY powerful tools that will help you attract more clients on
a consistent basis. Marketing materials sell your services to prospective
clients, demonstrate your expertise, demonstrate your professionalism
and—most of all—convince prospective clients that your
small business is THE business to hire.
Unfortunately, most marketing materials small businesses
produce are poorly designed and developed. They’re
usually completely focused on the owners business rather than the
prospect, they don’t contain near enough information to persuade
prospects, they don’t answer the prospect’s burning question
of “what’s in it for me?” and are completely ineffective
at attracting more clients.
Unless your materials are professionally designed and persuasively
written—in a way that captures attention and lets your
prospects know exactly WHY they should be doing business with you—they’ll
just sit there, taking up space and won’t produce the results
you want.
When CATALYST creative designs the marketing materials for
your small business, your materials will: draw prospects
to your services, position your small business over your competition,
answer your prospects questions, tell your prospects exactly what
they’ll get when they work with you and help convince your prospects
that your small business is THE small business they should hire. Bottom
line, the marketing materials CATALYST creative designs for your small
business will get results and attract more clients.
For complete details and pricing information, please
email me
or call 303.380.9100.
(top of page)
Direct Mail Campaign Development
Direct Mail is a very proactive approach to attracting more
clients. It’s an active marketing vehicle that is meant
to cause the prospect to take immediate action.
Notice it’s called a direct mail campaign, not a junk
mail campaign. Most small businesses develop just that—a
junk mail campaign—rather than a specifically targeted, successful
direct mail campaign.
For direct mail to be effective it must be very focused and
specifically targeted to a segmented niche of your target market.
Direct mail should “pierce the prospect” so deeply that
they want to—and essentially have to—act and act now.
There are 5 very specific key elements that go into developing
a successful direct mail campaign that will generate action
from your prospects. If any of these key elements are left out or
under developed, your campaign will be a total flop.
CATALYST creative develops direct mail campaigns that get
results. Careful planning, sound strategies, along with testing
and refinement, ensures that your campaign generates action and draws
prospects to your small business.
For complete details and pricing information, please
email me
or call 303.380.9100.
(top of page)
Website Development
Anyone can throw together a few pages of information and
some bullet points about their small business and call it a website,
but how well does that website get visitors to call and convert prospects
into paying clients?
Most small business websites do nothing to convert visitors
into new clients. Most are unprofessional, vague, hard to
navigate, give extremely limited information and do not tell the complete
story of how the small business can solve a client’s problems
and provide successful solutions.
Websites designed by CATALYST creative are different.
We design comprehensive websites that are complete marketing hubs
for your small business. Your website will attract clients and give
prospects all of the information they want and need to make the decision
to work with you.
Our websites are not full of bells and whistles that have
absolutely nothing to do with getting new clients. Instead,
they are very professional, attractively designed, easy to find in
the search engines and contain a wealth of information that your prospects
are looking for—exactly how you can solve their problems and
why they should hire you versus your competition.
We charge a flat fee for website development. For
more information, email
me or call 303.380.9100
and I will send you complete details and pricing information.
(top of page)
“We hired CATALYST creative to design and construct the web
site for our rental property in Breckenridge, Colorado. As a result,
we have been very successful in renting the property to vacationers.
We are very happy and highly recommend CATALYST creative.”
Bob & Vicky Most — Bear Pause,
A Breckenridge Get-away — Breckenridge, Colorado
The Ultimate Marketing & Graphic Design
Program for Small Businesses™
This service has a big name, because it is a very big program.
If you’re like most small business owners and self-employed
professionals you’re really good at what you do, but not very
good at marketing your services to attract new clients.
You’re not alone, most small businesses are not good
at marketing. In fact most small business owners and self-employed
professionals absolutely hate marketing. This is completely understandable…after
all you started your own business because you love the service you
provide…not because you love marketing.
To add to the problem, you probably spend most of your time
keeping all of your current clients happy—which leaves
very little time to market and attract new business—there are
only so many hours in the day and your current clients take top priority.
Oh, and let’s not forget, when you actually do have
time market your small business you don’t get the results
you desire.
So…you’re not very good at marketing, you hate
marketing—or at least have a very big aversion to it—you
don’t have time to market because your existing clients take
all of your focus, when you do market you don’t get results…and
on and on and on.
No wonder you struggle to attract clients consistently and
generate the income you desire.
If you can relate and this sounds way too familiar,
then The Ultimate Marketing & Graphic Design Program for Small
Businesses™ may be for you.
The Ultimate Marketing & Graphic Design Program for Small
Businesses™ is a comprehensive, one-year program, where
CATALYST creative conducts ALL of the marketing, graphic design and
web design activities for your small business.
Imagine, you get to totally focus on what you love and do
best—servicing your existing clients—while your small
business is marketed successfully and consistently.
You no longer have to figure out everything on your own.
You no longer have to settle for hit or miss results from
your marketing. You no longer have to force yourself to market your
business or fit marketing into your already busy schedule…you
get to do what you love—helping existing clients—while
CATALYST creative handles the marketing, graphic design and web design
for your small business.
There’s a lot to this program and it can be fully customized
to meet your specific wants and needs.
The Program is limited to 7 participants (small businesses
or self-employed professionals) per year. There can be openings
at different times of the year, since participants start the Program
at different intervals.
Being accepted into the Program is based on space available
and through an application and interview process.
To get all of the details of the Program, including complete
information on all of the services included and pricing,
or to fill out an application and schedule your interview, please
email me
or call 303.380.9100.
(top of page)
“CATALYST creative gave me big business quality with my small
business budget in mind. I am completely satisfied with the superb
professionalism and creativity I received. The marketing materials
created by CATALYST creative are fantastic.”
Cary Aplin — Advantage Coaching
— Parker, Colorado
Marketing Workshops
I occasionally offer workshops geared for small business
owners and self-employed professionals on marketing your
small business successfully to attract all the clients you want and
can handle. At this time, there are no workshops currently scheduled.
Workshops are announced in the FREE Marketing Catalyst eZine. To subscribe,
click here.
(top of page)
Speaking Engagements
I speak on successful marketing strategies and techniques
for small businesses and self-employed professionals. If
you need a speaker for your professional organization, sales group,
chamber of commerce meeting or other event, give me a call at 303.380.9100
for current speaking topics. My talks are full of practical ideas
and how-to information that gives the audience big value and loads
of effective strategies they can put into practice immediately.
(top of page)
If you have ANY additional questions about the services listed
above or to set up your FREE 30-minute initial consultation
to explore how I can help you with the marketing, graphic design and
web design of your small business, please call 303.380.9100.
I look forward to helping you attract more clients consistently!
Jeanna Pool
President
CATALYST creative, inc.
NEXT: Visit
the Portfolio
section where you can see samples of our work or go to Testimonials
and read comments from a few of our clients.
|
