The Type of Clients We Work With
CATALYST creative’s clients are small businesses
that provide a professional service to their clients.
Examples are: accountants, lawyers, consultants, business
and life coaches, chiropractors, massage therapists, independent financial
advisors, real estate agents and mortgage brokers, auto brokers, photographers,
meeting planners, psychotherapists, etc…
Our clients are really good at what they do, but
they’re not very good at marketing themselves to attract more
clients consistently to their small business. They are experts
in their field, but NOT experts at marketing, graphic
design and web design.
Are some of these scenarios true for you?
“My wife and I have owned our own business for years
and we have always relied on word of mouth and referrals
from our existing clients to get new business. But now we’ve
reached a point where the referrals have all but dried up.
We have never done marketing of any kind, but we have to do something.
What do we do and where do we start to get more clients?”
“I am the best at what I do, I am an expert in my field
who is constantly sought after by those who want the very best service
available, but when it comes to the marketing of my business—I
am at a complete loss. I have read book after book after
book on marketing and have tried just about everything, but
I still fail. Sometimes I feel like I am on a first grade
level in marketing with a PhD in my industry.”
“I started my business four years ago. When
I started out, I designed my own logo, stationery, brochures and website.
Nothing is really consistent and everything looks homemade. My
businesses image doesn’t project the professionalism and quality
of what my business represents and I want a change.”
“I just started my own business. I left a big
firm and was able to take some of my existing clients with me in my
new business, but I need to get more clients to grow. I need a professional
image and marketing materials. With all of the options available,
where do I start and what do I do?”
“Our business is very successful, but we always
want to continue to grow and profit. All of our employees are so busy
doing their respective jobs that no one has the time or the
expertise to handle our marketing activities. When we do
take the time to try and market, it’s usually throwing something
together at the last minute—which really doesn’t work.
We need help with our marketing, so we can do what we love—our
jobs—not marketing.”
“We also recognize our weaknesses…which
is why we retained the services of Jeanna Pool of CATALYST creative.”
“As small-business owners we recognize the importance of keeping
costs down. We also recognize our weaknesses. Neither I or
my business partner are gifted in the area of marketing, creativity
and graphic design; which is why we retained the services of Jeanna
Pool of CATALYST creative.”
Tony Pena & Mary Pike
— BEST on Broadway — Englewood, Colorado

What kind of clients does CATALYST creative work
with?
Typically, my clients share the following characteristics...if
you possess these characteristics, we may be a good fit to work together
and I may be able to help you with the marketing, graphic design and
web design for your small business.
You’re willing and able to invest
in your business
You don’t want the cheapest. You understand and believe that
you will get what you pay for. You understand the value of
investing in your business and you know this is the BEST investment
you can make.
You possess very high standards of excellence
You want to be the very best in your field. You want to be
seen as the expert. You don’t settle for “good
enough” and you really want to position your business over the
competition.
You’re willing to change and raise
the bar
You know that in order for great things to happen you will
have to do things differently. You are committed to changing
what isn’t working. You are committed to trying new things.
You realize you don’t know everything
You are willing to get outside assistance and make a commitment
to that assistance. You realize that you can’t do everything
yourself and by working with an expert—you will free up your
time to do what you do best—servicing you're existing clients.
You’re committed to mutually supportive
relationships
You realize that we are a team and we are working together
for a common goal—marketing, graphic design and web design success.
CATALYST creative is your partner and will strive to bring you and
your business long-term success.
You are committed to a long-term relationship
You understand that marketing takes time and attracting a
consistent stream of clients doesn’t happen overnight. You
have to be committed to the process and not have unrealistic expectations.
You like to have fun!
You have a good sense of humor. You take your work seriously,
but you don’t take yourself too seriously. Isn’t
it true...if you’re not having fun working for yourself...what’s
the point?

Our clients have these issues in common...
- They love what they do, but hate—or at least
really dislike—marketing their small business.
- Most have done marketing in the past, but the results
were little or no response.
- Most really struggle with having enough time to market their
small business—they usually market in spurts—which
doesn’t do much to attract clients consistently.
- They have designed all of the marketing materials (logo,
stationery, brochure, web site, etc...) for their small business themselves
and they realize that in order to look professional, they need to
work with professional designer to develop their image.
- All of them have come to the place where they know they
need help to get the results they desire and to stop struggling
with the marketing, graphic design and web design of their small business.
We get our clients out of the marketing struggle and
off of the rollercoaster of inconsistent, “feast and famine”
marketing.
We create a stellar image for our clients that positions
them over their competition and as experts in their field.
We develop for our clients successful websites that
attract more clients to their small business and generate a consistent
stream of prospects.
“It is our sincere belief that if
you have found CATALYST creative there is no need to look any further.”
“...It was a clear choice to use CATALYST creative for our
marketing strategy because they represent class, quality and dedication.
It is our sincere belief that if you have found CATALYST creative
there is no need to look any further.”
Dr. Robert Steadman,
DC, DACNB & Dr. David Arthur, DC, CCCN —
Mountain Health Chiropractic and Neurology Center — Englewood,
Colorado

If you’re really good at what you do, but not good at
marketing your business...if your marketing efforts are not
attracting ALL the clients you need...if your businesses image and graphic
design is not up to the standard of excellence you want to convey...if
your web site isn’t working and is just taking up space...if you’re
a small business that provides a service to your clients, give CATALYST
creative a call at 303.380.9100.
We can help you attract ALL the clients you want and can handle
on a consistent basis.
NEXT: Learn
about How We Work
or find out more about Our
Services.

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